RCA – Radio Corporation of America

The Radio Corporation of America or RCA was founded as a subsidiary of GE (General Electric) in the year of 1919. In 1932, RCA Brands became a distinct company. As a progressive and reliable brand, RCA became one of the dominant electronics and communication firms in the USA within a short time. It was the exclusive manufacturing company of the superheterodyne model of radio receivers. It also formed the first American radio network, known as NBC – the National Broadcasting Company. Later on, it also contributed significantly to the introduction and development of television – both black and white and color.

RCA Timeline

Isn’t it amazing to find a brand that started its journey long back, during the age of radio, and thriving even in this fast age of digital revolution! Today, let’s take a closer look at its journey. We will segment it in a brief timeline and mention the milestones RCA has created! So, let’s check it out!

1919 – The Journey Started

In the year of 1919, two naval officers, Commander SC Hooper and Admiral HG Bullard contacted General Electric’s president named Owen D. Young and suggested that GE purchase American Marconi as its own radio subsidiary. Young accepted the proposal and on 20th November 1919, American Marconi transformed into the RCARadio Corporation of America.

1926 – RCA and NBC

In 1926, AT&T sold its network operations and radio stations to RCA. These proud possessions initiated a thriving bond between NBC – National Broadcasting Company. The company split its ownership evenly between GE and RCA.

1929 – RCA and HMV

RCA bought the Victor Talking Machine Company – the largest manufacturer of photographs and records in contemporary time. With this purchase, RCA further acquired the rights to the renowned Nipper HMV or “His Master’s Voice” trademark. Later HMV became the beloved RCA emblem and iconic mascot.

1933 – Entry to the Rockefeller Center

Right since the beginning, RCA was the biggest radio communication brand in the USA. During 1930, RCA occupied the landmark building (still in the yet-to-be form) of Rockefeller Plaza that later came to be known as the Radio Corporation of America building at Rockefeller Center.

1939 – Black and White TV

RCA started TV development back in the days of early 1929 and featured a black and white television system in the New York World’s Fair in 1939. This caused a stir and indeed the year heralds the advancement of the digital revolution.

RCA-Dome

1954 – Colour TV

Within a few years of launching the black and white colour TV, RCA produced the consumer colour television in 1954.

1957 – Formation of RCA Studios

In the year 1957, RCA opened the door of RCA Studios that later came to be known as Studio B. Later in 1964, it also opens Studio A. For over 25 years, brilliant and evergreen artists like the Everly Brothers, Elvis Presley, Roy Orbison, Charley Pride, Don Gibson, Dolly Parton, Jim Reeves, and many others recorded numerous hit scores in the studio.

1958 – RCA Launches Satelite

RCA launches its first satellite named SCORE (Signal Communication by Orbiting Relay Equipment) into space. This was the world’s first communication satellite. RCA was also an important subcontractor during the 1964’s Ranger 7 satellite launch.

1981 – World’s First CD

In 1981, RCA’s VideoDisc system became a worldwide sensation. Its greatest advantage was an enhanced picture quality and range of video selection.

1998 – HDTV programming

In 1998, RCA introduced HDTX programming via satellite at the annual CES or the Consumer Electronics Show in Las Vegas. In the November month of the same year, the glorious journey of digital broadcasting starts.

2004 – RCA Records

In 2004, RCA becomes the part of Sony BMG Music Entertainment production and later in 2008,  Sony Music fully acquires RCA Records. It becomes the second oldest record label in the entire American history.

2013 – Tablet and LED Lighting product

Just when everyone thought that RCA is about to get fade with the flourishment of so many digital companies, RCA introduces branded tablets and other LED lighting products in the US and Canada. It also brings out the first dual turner mobile TV in the electronic industry. It gives the users access to over 130 mobile TV stations.

2014 – HD LED TV and smartphone

RCA introduces Android smartphone and HD LED TV in the year 2014. It brought out 12 new models gradually with screen sizes ranging from 28 – 68 inches.

2019 – 100 Years!

In 2019, RCA reached its 100 years with full aspirations of reaching new milestones and create new standards.

Plethora of RCA Electronics

RCA Television and Television accessories

RCA Computing

RCA Home appliances

  • Large appliances – refrigerators, microwaves, laundry, ice maker, dishwasher, wine cooler
  • Air treatment – heater, air conditioner, dehumidifiers
  • Security – doorbell camera, dog and cat parent Wi-Fi camera, floodlight camera system, home security kits, Wi-Fi camera system
  • Electricity – wall plates, surge protectors, travel chargers

RCA Audio Video

  • Audio – home theatre systems, CD players, radios, headphones, boomboxes
  • Video – mobile DVD players, portable DVD player
  • Audio Video accessories – remotes
  • Records
  • HDMI
  • Cable

RCA Telephone

  • Cell phones – G1, M1, Q1, Q2
  • Smartphones – Android phones
  • Residential phones – corded phone, cordless phone

RCA For business

  • TVs for the commercial market – commercial, secure, hospitality, healthcare
  • Two ways radio – analog, DMR digital, radio accessories
  • Lighting – Full panel LED lighting, High bay LED lighting, UPS approved lighting, Linear LED lighting
  • Small business telephone – 2 line phone, 4 line phone, unison 4 line phone, parts and accessories

RCA Conclusion

Today RCA shows a unique versatility and it works with multiple other brands in creating diverse fields. For instance, several RCA trademarks are owned by Voxx International, TCL Corporation, Sony Music Entertainment and Technicolour, Express Luck International, Curtis International, AVC Multimedia, and so on. RCA stands as an emblem of inspiration that clearly shows brands get more matured with age and can remain competitive if they adopt the right strategy.

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